Web design, copywriting, product photography
The 2014 Lego Annual Report functions as a resource for Lego customers to understand more about the company, along with their outreach and achievements for the previous year. The style is playful, with a mix of photography, hand drawn childlike elements, and of course Lego bricks. The use of the hashtag #KeepBuilding on Lego’s social media outlets allows the content to be easily found, functioning also as a campaign. Using these outlets allows the company to reach their audience directly and to share their accomplishments for the year.
